Wednesday, February 27, 2013

Google Needs Retail

Andy Rubinstein in a recent article with AllThingsDigital  was quoted as saying, “They don’t have to go in the store and feel it anymore,” during a roundtable with reporters at Mobile World Congress on Tuesday.

Well sort of, for devices people already know, like phones, but there are plenty of other good reasons to have retail stores:

  1. Mind share competition with Apple:  Letting people know that Android brand is the engine for many popular devices.  Especially in the US where Apple is strongest.
  2. The tussle for Tablet mind share requires more outward reach:  With the many number of tablets like Amazon Kindle, iPad, and Microsoft Surface creating competition.  Tablets will be a key battleground for search and tablet’s success has been one of the reasons that Google has raised its mobile ad prices.  Stores will not be about smartphones it will be about tablets.
  3. An opportunity to interface with customer to improve Google products, and get problems fixed for people who are not that comfortable with technology.  This is a growing trend as older people use technology. 
  4. Promote their own home grown products: Google Glasses and Google TV.
  5. Provide a sales channel for its carrier services like Google Fiber.  And provide retail lessons learned as they expand their carrier presence.
  6. A way to showcase Google future products like the un- manned car. 

How technology is handed to you, and how a company helps people understand technology makes all the 


The one thing that Google is missing is the hand to hand touch. Apple has it and it increased its value, Google finally needs it.

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