iSIGN (www.isignmedia.com)
is a company that provides alerts to customers or fans that have a smartphone
and are within WiFi range (300 ft) and/or Bluetooth range. The alerts can be offers, greetings or
messages with links that allows the user to interact with the store or
venue. The system also remembers the
user’s phone and can send alerts when they return like “Welcome Back” or
provide offers that are tied to user information.
The service in essence provides an interactive experience at
a store or venue. It has been used
successfully at Mardi Gras World, the Host Committee Media Party for Super Bowl
XLVII to provide offers to guests with interactive information about the event
and 45 local restaurants. In addition, iSIGN
also announced the installation of 500 Smart Antennas being installed into National Oil &
Gas’ network of gas stations and convenience stores in Canada. The company also
has installations in malls, stadiums and theaters in Canada.
One of the sticky
features of the service is that the offer will reside on the phones media or
picture file so the user can act on the offer later.
A service like this has to be used judiciously because too
many offers can be annoying and a pain to remove from the picture file, but
people are not going to mind getting a greeting along with an offer for a
desired item. The offers can be used
outside the store to bring people in or in the store to greet people.
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